"SIERRA X CROCS"
Crocs has managed to reposition its brand for the younger generation with creative collaborations like almost no other brand. Under the motto "Lead the party from head to toe", we are jumping on the hype train!
IDEA:
In cooperation with the iconic brand „Crocs“, we are creating a limited edition of Sierra Tequila-Crocs.
But these Sierra-Crocs are special!
We create the first Croc from which you can drink Sierra Tequila, transport it or give out shots. In addition it has also a holder for 2 emergency tequila shots attached to the sides.
But there is more:
To create hype for the crocs, we use lookalikes of well-known personalities and create paparazzi pictures and videos of them wearing the crocs.
Concept & Strategy // Kai Bock, Barbaros Batu Coskun
Art Direction // Barbaros Batu Coskun
"SIERRA X SKI AGGU"
Ski Aggu is currently one of the hottest artists in Germany and for Gen Z. With his iconic ski goggles, he symbolizes partying like there's no tomorrow. This literally calls for a Sierra Tequila x Ski Aggu special edition!
IDEA:
In collaboration with Ski Aggu we are creating a special limited edition bundle. Every bundle comes with one of his iconic ski goggles.
But we don’t stop there!
The goggles are also the entry ticket to the most exclusive party in town, where Ski Aggu and many more artists will perform.
This collab is a unique blend of music, fashion, and spirits which will make Gen Z go nuts!
Concept & Strategy // Kai Bock, Batu Coskun
Art Direction // Batu Coskun
