PR Stunt Concept 1 "HIJACK"
Starting with some old school Guerrilla Marketing, we do believe that the sticker could today be a medium capable of conveying Motatos’ tone of voice in the best way.
Through a city-wide campaign, we intend to intercept our audience from the order phase to the saving phase, through different touchpoints.
Concept & Strategy // Giullio Rubinelli, Barbaros Batu Coskun
Art Direction // Barbaros Batu Coskun
DELIVERY
We apply eye-catching Motatos stickers with creative copy to the delivery packaging of trendy restaurants:
„Guesstimate no more. Order what your belly has in store. Don´t waste!“
"Hunger games? Only order what you can conquer.
Don´t waste!“
Don´t waste!“
A nudge speaking directly to customers.
Participating restaurants can be found on a city map on motatos.com.
The kicker? Customers sending pics of empty packaging get a 10% discount on their next MOTATOS order! Saving money and the environment.
STICKY CASH
We use the simplest means of generating attention: money. The saving of which is also a crucial communication asset of our brand.
The banknote itself in our campaign becomes a tool for secretly hijacking people’s attention and lure them into our best commercial offers.
At first glance, the stickers look like real €10 notes, but have a snappy headline on the sticky side, a QR code for the €10 Motatos voucher and the direct CTA.
We also encourage finders to stick this sticker to new people so that the campaign spreads and makes other people smile.
PR Stunt Concept 2 "ALL I GOT"
Inspiration:
Who would have thought that a banana stuck on with gaffer tape could pass as a work of art? Cattelan surely did a couple of years ago, unleashing social madness.
If it is then eaten by a random student then, it hits the media like a Mike Tyson uppercut - explosive.
How can we use this inspiration to develop inexpensive yet ingenious marketing for Motatos?
Sounds like: “I saved some marketing budget and all I got was a stupid banana on the wall.” Doesn’t it?
With this starting point, how can we realise inexpensive yet ingenious marketing for Motatos? -
We create the first OOH campaign that uses real food from Motatos.
As subtle as it gets: a coloured surface, a logo and an Edding handwritten headline. And of course the most important thing: different, rescued Motatos products, attached with gaffer tape.
As soon as products are removed from the poster and saved, a poster artist takes care of renewing the poster.
„Damit wir noch mehr Lebensmittel retten können, haben wir Werbebudget gekürzt.“
Concept & Strategy // Giullio Rubinelli, Barbaros Batu Coskun
Art Direction // Barbaros Batu Coskun
PR Stunt Concept 3 "POP-UP STORE"
SELF-DISPOSING POP-UP STORE:
In a perfect world, all the food we produce would be completely recycled without anything ending up in the bin. In a perfect world...
We are all aware that this is not the case.
To illustrate the cycle of food use until it is completely recycled, we are launching a pop-up store that recycles both rescued food and itself.
We are creating a Motatos pop-up store on the busy Alexanderplatz in Berlin.
The Clou:
The pop-up store consists of Motatos cardboard boxes filled with rescued food. Visitors can walk through the store and take a box full of food with them at the end.
Piece by piece, the store shrinks until all the boxes are gone.
The world's first pop-up store that disposes of its own waste and does something good in the process.
Concept & Strategy // Giullio Rubinelli, Barbaros Batu Coskun
Art Direction // Barbaros Batu Coskun
