NESPRESSO "Proactive collab-ideas"
Who’s that girl?
She is THE moment!
Sabrina Carpenter recently released her new song "Espresso" which has quickly gained viral attention on social media platforms.
This surge in popularity presents a perfect moment for Nespresso to collaborate with her.
With Sabrina's strong presence among Gen Z audiences and her ability to capture widespread attention, Nespresso can leverage her influence to enhance your brand visibility and connect with a younger audience in a meaningful way.
This collaboration has the potential to resonate on a deeper level with both Sabrina's fanbase and coffee enthusiasts alike, creating a unique synergy that benefits both parties.
We developed 5 Ideas from Hijacking Nespresso's Instagram Account for 24h with Sabrinas Content and a memorable Brand gesture (like well known from the Italian coffee Brand "illy"), up to Sabrinas own Nespresso special edition.
Concept & Strategy // Kristin Werner, Batu Coskun
Art Direction // Batu Coskun
Sabrina's Nespresso Special Edition named "Honey Bee".
