PR Stunt / CGI Concept "THE BIG SPARK"
What?
A giant SodaStream bottle-shaped vertical pool in city centers:
Front: Real water with bubbles, visible through glass
Back: "World's smallest bar"
Inside: Sample flavored water from the pool
Interactive: Visitors can choose a flavor
Colored lights match chosen flavors
Extended by influencers on social media
Why?
Combines Instagram-worthy visuals with delicious product sampling.
Concept & Strategy // Giullio Rubinelli, Barbaros Batu Coskun
Art Direction // Barbaros Batu Coskun
PR Stunt Concept "Bubble(S) OUT"
What?
Step inside our bubble installation. Relax on cushions and enjoy soothing music while watching the world through a colorful, carefree lens. This interactive brand experience encourages social sharing via influencers and the community with its visual appeal.
Nearby, smaller bubbles offer drink samples and SodaStream products for purchase.
Why?
We elevate the moment of enjoyment when fresh, sparkling water touches your lips. Whether in Paris, New York, or Berlin, everyone deserves a brief moment of pleasure with SodaStream.
Concept & Strategy // Giullio Rubinelli, Barbaros Batu Coskun
Art Direction // Barbaros Batu Coskun
